With 25 years of experience in real estate, Michelle is known for her deep industry knowledge and adaptability, and known nationally as an influential speaker and coach. Her career has been marked by prestigious awards, including Rookie of the Year, and recognition as one of the Most Influential Latina Real Leaders by RIS Media. Growing up between Lawrence, MA, and the Dominican Republic, Michelle has a strong connection to the Hispanic community and recognizes the power of real estate in those communities.
Growing Your Real Estate Team
Unlock the secrets to building and leading a top-performing real estate team with insights from Michelle Fermin, a dynamic leader whose Fermin Group has been named Best Team in the Boston Agents’ Choice Awards and ranked as the #1 Century 21 Team in the US and #3 globally. This course covers strategies for recruitment, team dynamics, and leadership skills essential for scaling your business. Michelle will share her 25 years of industry experience and proven methods for fostering a motivated and high-achieving team. Learn how to attract top talent, develop effective training programs, and create a cohesive team culture that drives success.
Tracking and Accountability Training
Master the art of tracking and accountability with Michelle Fermin’s expert guidance. Drawing from her extensive experience and role as a coach and speaker, Michelle will teach you how to implement robust systems for monitoring performance and ensuring accountability within your team. This course focuses on setting measurable goals, using data to drive decisions, and creating a culture of accountability that fosters growth and improvement. Learn from the best practices of a top real estate team and apply these strategies to maintain high standards and achieve your business objectives. Let’s start scaling your business today!
Your Real Estate Career is a Business
Transform your real estate career into a thriving business with insights from Michelle Fermin, whose career has been marked by prestigious awards and recognition as one of the Most Influential Latina Real Leaders. This course provides a comprehensive approach to treating your real estate career with the same professionalism and strategic planning as a successful business. Michelle will guide you through establishing a solid business plan, managing finances, leveraging technology, and creating a brand that stands out. Gain the tools and mindset needed to elevate your career and achieve sustainable success.
Receive a tailored coaching plan that meets your specific needs and aspirations.
Benefit from Michelle’s extensive industry experience and proven success strategies.
Enjoy ongoing support and resources to ensure your continued growth and success.
Keishla, known as Kiki, has over 18 years of real estate experience. Starting at just 15 years old as part of the administrative staff gave her a broad understanding of business practices. She has learned from top producers and now excels in coaching others, focusing on educating clients about the home buying process. As the 2022 President of NAHREP Boston, she has been instrumental in helping Hispanic families achieve sustainable homeownership. Keishla developed a 90-day mentorship program for new agents and a specialized listing division to enhance their skills, earning the Innovator of Marketing Award from the Northeastern Association of Realtors. She also hosts a podcast to share her real estate insights and is committed to professionalism and client care. In her free time, she enjoys family, travel, and new experiences in New England, and is licensed in MA, NH, and RI. Join Kiki for a comprehensive course series designed to elevate your real estate career. From her early start in administration to her current role as COO of the Fermin Group, Keishla has honed her skills in coaching and innovative marketing. Benefit from her extensive knowledge and proven methods in these essential areas:
Follow Up Boss Domination:
Master the art of client follow-up with Keishla’s expert guidance on using Follow Up Boss to streamline your lead management and enhance client relationships. Learn how to effectively use this powerful CRM tool to track interactions, automate follow-ups, and increase conversion rates. Discover strategies to maximize your productivity and ensure no lead falls through the cracks.
SOP’s and Action Plans:
A specialized course focused on developing comprehensive Standard Operating Procedures (SOPs) for the ever changing real estate industry. The program emphasizes streamlining processes and ensuring consistency across operations while also teaching actionable strategies to create effective action plans. This course is designed to enhance outcomes for both agents and team leads.
Becoming a Master of Listings:
Elevate your listing skills with Keishla’s specialized training on becoming an expert in managing and marketing listings. Explore her innovative techniques for creating compelling listing presentations, attracting potential buyers, and closing deals efficiently. Learn how to stand out in the market and achieve top results with effective listing strategies.
Jess is a detail-oriented market analyst and strategist at The Fermin Group with 9 years of experience. She excels at using technology and digital marketing to enhance market accessibility and educate agents on leveraging these tools. Jess fosters relationships with dynamic companies to advance digital advertising and marketing strategies. She holds a B.S. in Psychology and Criminal Justice from High Point University, where her interest in psychology led her to innovative marketing approaches. In her free time, Jess travels extensively, having visited over 40 countries, which enriches her marketing insights with diverse global perspectives. Join Jess for an in-depth course series designed to elevate your marketing skills across various platforms. With almost a decade of experience and a proven track record in maximizing exposure and advertising effectiveness, Jess will guide you through three essential areas of modern marketing:
Mastering Modern Marketing with Jess
Join Jess, a detail-oriented market analyst and strategist at The Fermin Group, for an in-depth course series designed to elevate your marketing skills across various platforms. With 8 years of experience and a proven track record in maximizing exposure and advertising effectiveness, Jess will guide you through three essential areas of modern marketing: advertising, educating and visibility.
Social Media and Branding Yourself:
Unlock the secrets to effective social media marketing and personal branding. Jess’s expertise in digital marketing will help you create compelling social media strategies, build a strong personal brand, and engage with your audience more effectively. Explore innovative approaches to branding and learn how to make a lasting impression online. Let’s show up online like we’ve never done before.
Don't wait to unlock your full potential. Contact us today to learn more about our realtor courses, real estate classes, and 1:1 coaching programs. Start your journey to success with The Fermin Group.
Our commitment to your success is unwavering. We are here to support you, provide expert guidance, and help you navigate the complexities of the real estate industry. Together, we can achieve extraordinary results.
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