Build a business.
Become
a leader.
Real estate coaching with Michelle Fermin and The Fermin Group in Lawrence, Massachusetts. Explore mentorship for new agents, coaching for experienced agents, and a team to grow with.
A little guidance. A bigger possibility.
Learning. Growing. Coaching.
Rooted in real estate.Focused on what’s next.
Where do you
want to go next?
There’s no single path to growth.
Let’s find the one that feels like yours.
Start with a stronger foundation.
You have your license. Now build the confidence, habits, and practical knowledge to move forward with support.
- Learn the fundamentals
- Find mentorship and accountability
- Build your day-to-day practice
Practical guidance.
Room to grow.
From your first steps to your next big move, explore coaching that meets you where you are.
Explore all coachingJunior mentorship
For new & newly licensed agentsTurn your license into a practical starting point. Get guidance on the fundamentals of real estate, client relationships, and the habits behind a sustainable business.
Business & team coaching
For experienced agents & team leadersCreate a clearer plan for the business you want to build. Explore lead follow-up, accountability, team development, and the systems that support your work.
Google & digital marketing
For agents building their visibilityMake your online presence part of your business plan. Build your understanding of Google Business Profile, reviews, content, and consistent digital marketing.
One-on-one coaching
For a challenge that deserves a closer lookWork through the questions that are specific to you. Start a conversation about your priorities and a coaching approach tailored to your needs.
Experience means more
when you pass it on.
Michelle Fermin built her career in real estate with a belief in growth, accountability, and community. Today, she shares that perspective with agents who are ready to take their work further.
Alongside Keishla Quiles and Jess Fermin, she brings the experience behind The Fermin Group into practical conversations about your business.
Get to know your coachesA personal welcome from Michelle.
Get to know the person behind the coaching, and the community she is building for agents at every stage of their career.
Meet Michelle and the coachesMeet Michelle Fermin
Hear from Michelle about her work, her experience, and helping agents grow.
In their own words.
Agents share what learning and growing with The Fermin Group has meant to them.
“I simply felt at home, motivated, focused and as if I belonged.”
“It was amazing to be surrounded by a team of individuals that was genuine and everyone ultimately wanted to uplift and take you under their wing.”
“The session left me feeling confident and equipped with actionable items to apply in my transition. Looking forward to learning so much more!”
Do I need a real estate license for junior mentorship?
Yes. The junior mentorship pathway is for agents who already hold a real estate license. If you are still working toward yours, contact the team to discuss your next steps.
Is there a path for experienced agents?
Yes. Experienced agents can explore business coaching, team building, digital marketing, or a conversation about joining The Fermin Group. Your goals help determine the right starting point.
Can I ask about one-on-one coaching?
Yes. Share what you would like to work on. The team can discuss coach matching and a personalized approach, subject to current availability.
What are the class dates and fees?
Contact the team for current dates, format, availability, and fees. These details are confirmed before enrollment, so you can make an informed decision.
Where is The Fermin Group based?
The team is based in Lawrence, Massachusetts. Ask about the location or online format of the specific coaching option you are interested in.
Your next chapter
starts with a conversation.
Bring your ambition. We’ll help you find your next step.