Real Estate Coaching in Massachusetts

Michelle Fermin and her team offer real estate coaching from Lawrence, Massachusetts, for newly licensed agents, experienced agents, and team leaders. Explore junior mentorship, one-on-one coaching, group sessions, business development, and digital marketing. Confirm the location or online format, availability, and fees with the team.

Make it personal.

Explore the full 1:1 course catalog with Michelle, Kiki, and Jess, from team leadership to listing systems and personal branding.

Explore 1:1 courses

Learn together.

Join the conversation with other agents. Browse group sessions in business growth, mentorship, Google, and digital marketing.

Explore group sessions

Junior mentorship

For new & newly licensed agents

Turn your license into a practical starting point. Get guidance on the fundamentals of real estate, client relationships, and the habits behind a sustainable business.

  • Real estate fundamentals
  • Client communication
  • Accountability & daily habits
Explore this pathway

Business & team coaching

For experienced agents & team leaders

Create a clearer plan for the business you want to build. Explore lead follow-up, accountability, team development, and the systems that support your work.

  • Business planning
  • Lead follow-up systems
  • Team building & leadership
Explore this pathway

Google & digital marketing

For agents building their visibility

Make your online presence part of your business plan. Build your understanding of Google Business Profile, reviews, content, and consistent digital marketing.

  • Google Business Profile
  • Reviews & online reputation
  • Content & marketing strategy
Explore this pathway

One-on-one coaching

For a challenge that deserves a closer look

Work through the questions that are specific to you. Start a conversation about your priorities and a coaching approach tailored to your needs.

  • Individual goals
  • Focused problem-solving
  • A tailored action plan
Explore this pathway

Every coaching conversation starts with your goals. Contact the team to confirm current availability, format, and fees.

Before you take
your next step.

Get to know the people behind the program.

Meet Michelle, Kiki, and Jess

Michelle’s leadership and coaching background: The Fermin Group professional profile. Explore dated interviews and recognition on the press page.

Which real estate coaching pathway fits my career stage?

Newly licensed agents can start with junior mentorship. Experienced agents can focus on business systems, marketing, or leadership. One-on-one coaching is for an individual challenge; group sessions let you learn alongside other agents.

Is coaching available online or in person?

The team is based in Lawrence, Massachusetts. The location or online format depends on the particular session and must be confirmed with the team before enrollment.

How much does real estate coaching cost?

Fees are confirmed directly with the team for the coach, course, and format you choose. Ask about the total cost, schedule, what is included, and any team affiliation requirements before making a commitment.

Your next chapter
starts with a conversation.

Bring your ambition. We’ll help you find your next step.

Let’s talk about your goals