One-on-one real estate coaching with Michelle Fermin, Keishla Quiles, or Jess Fermin begins with your specific goals. Explore individual courses in leadership, listing systems, business development, and personal branding. Coach matching, availability, format, scope, and fees are confirmed directly with the team.
Explore individual coachingSometimes the most useful next step is a conversation about your specific situation. Share the challenge you want to work through, and the team can discuss a coach and a format that fit your goals.
Coach matching, availability, scope, and fees are confirmed directly with the team before you commit.
Meet the team and explore the subjects you can work on together. Each course begins with a conversation about what you need.
Get to know the people and approach behind our real estate coaching.
Leadership, accountability & business growth
Work on recruitment, team dynamics, and the leadership skills needed to build your business. Explore how to attract talent, develop training, and create a team culture with a shared sense of purpose.
Ask about this courseSet measurable goals, monitor performance, and use the information you gather to make better decisions. Build practical accountability systems for yourself and your team.
Ask about this courseTreat your career with the planning and structure of a business. Explore business plans, financial organization, technology, and a brand that reflects the work you want to do.
Ask about this courseMentorship, listings & operations
Get more out of Follow Up Boss. Learn to organize leads, track client conversations, automate follow-ups, and build a repeatable process for staying in touch.
Ask about this courseBuild standard operating procedures that make everyday work more consistent. Turn your priorities into clear action plans for agents, administrators, and team leaders.
Ask about this courseStrengthen your listing presentations and the way you manage and market properties. Explore how to communicate a property’s value and organize the steps from listing to closing.
Ask about this courseDigital marketing, visibility & personal branding
Bring advertising, education, and visibility into one marketing plan. Explore the tools and decisions that help people discover your work and understand what you offer.
Ask about this courseDevelop your personal brand and a social media approach you can sustain. Work on content, audience engagement, and a consistent way to show up online.
Ask about this courseTalk with the team about current dates, session structure, coach availability, and fees before enrolling.
Meet the people behind the coaching.
Leadership & business growth
Founder and team lead of The Fermin Group, national speaker, and coach. Michelle brings a practical focus on growth, accountability, and helping agents develop as entrepreneurs.
Mentorship & operations
Known as Kiki, Keishla is The Fermin Group’s COO and a dedicated mentor. Her work centers on agent education, listing strategy, and the systems behind a well-run business.
Marketing & business development
Jess brings a background in market analysis, digital advertising, and recruiting. She helps agents think more deliberately about their visibility, positioning, and business development.
Get to know the people behind the program.
Meet Michelle, Kiki, and JessMichelle’s leadership and coaching background: The Fermin Group professional profile. Explore dated interviews and recognition on the press page.
Individual coaching starts with a challenge or goal specific to your business. Group sessions cover shared topics alongside other agents. The course catalogs show subjects you can discuss with the team.
Michelle focuses on leadership and business growth, Keishla on mentorship and operations, and Jess on marketing and business development. Explain your priorities so the team can discuss an appropriate match and current availability.
Use the contact page to prepare an introduction, then send it through your email app. Ask about the course, coach, schedule, location or online format, and fees. Preparing an introduction does not reserve a place or send an email.