Leadership & business growth
Founder and team lead of The Fermin Group, national speaker, and coach. Michelle brings a practical focus on growth, accountability, and helping agents develop as entrepreneurs.
Built on experience.
Shared with purpose.
Michelle Fermin is the founder and team lead of The Fermin Group in Lawrence, Massachusetts, a national speaker, and a real estate coach. Meet Michelle and the coaches behind the mentorship, business, and marketing programs.
Start a conversationGrowth is a
team effort.
Michelle’s story is rooted in Lawrence, Massachusetts, and the Dominican Republic. Her connection to the community and her experience leading The Fermin Group shape the way she approaches real estate, business, and education.
As a national speaker and coach, she brings a focus on accountability and practical action. Her work is about helping agents grow as entrepreneurs and as members of their community.
This is a place to ask better questions, build useful habits, and learn from people who do the work. Whether you are newly licensed, building a business, or ready for a team, the next step begins with your goals.
Read Michelle’s full professional profileDifferent strengths.
A shared commitment.
Leadership, operations, and marketing. Meet the people behind your next conversation.
Mentorship & operations
Known as Kiki, Keishla is The Fermin Group’s COO and a dedicated mentor. Her work centers on agent education, listing strategy, and the systems behind a well-run business.
Marketing & business development
Jess brings a background in market analysis, digital advertising, and recruiting. She helps agents think more deliberately about their visibility, positioning, and business development.
A shared vision.
We want our community to grow in its knowledge of real estate and its confidence as investors. From a first home to an investment portfolio, education helps people understand their choices.
That starts with agents who feel supported, prepared, and able to keep learning. Our coaching and training respond to the individual goals people bring to the team.
Why The Fermin Group?
Hear about the team, its values, and the support behind your next chapter.
In their own words.
Agents share what learning and growing with The Fermin Group has meant to them.
“I simply felt at home, motivated, focused and as if I belonged.”
“It was amazing to be surrounded by a team of individuals that was genuine and everyone ultimately wanted to uplift and take you under their wing.”
“The session left me feeling confident and equipped with actionable items to apply in my transition. Looking forward to learning so much more!”
Your next chapter
starts with a conversation.
Bring your ambition. We’ll help you find your next step.