Build essential skills
Work through the fundamentals of real estate with a practical, step-by-step curriculum.

Junior mentorship with The Fermin Group is a pathway for newly licensed real estate agents to build client communication, daily business habits, and practical real estate fundamentals. An active real estate license is required. The team is based in Lawrence, Massachusetts; confirm current eligibility, format, and fees before joining.
Ask about mentorshipStarting in real estate comes with a lot of questions. The junior mentorship pathway is built around step-by-step learning and support from agents who understand what those first transactions feel like.
An active real estate license is required before beginning junior mentorship.
Kiki introduces the mentorship pathway, built to help new agents develop the fundamentals and find their confidence.
Kiki introduces the junior mentorship pathway for new agents.
For newly licensed agents and those looking to refresh their fundamentals. Bring your questions and learn with support.
Work through the fundamentals of real estate with a practical, step-by-step curriculum.
Develop the knowledge and habits to approach your first client conversations and transactions.
Learn alongside other agents and connect with people who understand the work ahead.
Kiki developed the junior mentorship pathway around a 90-day curriculum. Ask the team how the current program, coaching sessions, and onboarding fit your experience.
Discuss your starting pointAgents share what learning and growing with The Fermin Group has meant to them.
“I simply felt at home, motivated, focused and as if I belonged.”
“It was amazing to be surrounded by a team of individuals that was genuine and everyone ultimately wanted to uplift and take you under their wing.”
“The session left me feeling confident and equipped with actionable items to apply in my transition. Looking forward to learning so much more!”
Meet the people behind the coaching.

Leadership & business growth
Founder and team lead of The Fermin Group, national speaker, and coach. Michelle brings a practical focus on growth, accountability, and helping agents develop as entrepreneurs.

Mentorship & operations
Known as Kiki, Keishla is The Fermin Group’s COO and a dedicated mentor. Her work centers on agent education, listing strategy, and the systems behind a well-run business.

Marketing & business development
Jess brings a background in market analysis, digital advertising, and recruiting. She helps agents think more deliberately about their visibility, positioning, and business development.
Get to know the people behind the program.
Meet Michelle, Kiki, and JessMichelle’s leadership and coaching background: The Fermin Group professional profile. Explore dated interviews and recognition on the press page.
This pathway is for new and newly licensed real estate agents who want practical guidance as they begin working with clients. An active real estate license is required before starting.
Topics include client communication, real estate fundamentals, accountability, and daily business habits. Share your experience and questions so the team can explain how the current mentorship pathway fits your needs.
Discuss team affiliation and onboarding expectations directly with the team. Coaching and recruiting are related options, but this website does not promise that every program is open to agents from every brokerage.