Leadership & business growth
Founder and team lead of The Fermin Group, national speaker, and coach. Michelle brings a practical focus on growth, accountability, and helping agents develop as entrepreneurs.
Real Estate Business & Team Coaching
Business and team coaching helps experienced real estate agents and team leaders examine business planning, lead follow-up, accountability, and leadership. Michelle Fermin and the coaching team start with your current business and goals, then discuss the most relevant course or coaching format.
Discuss your goalsGrow with intention.
Good intentions need an action plan. Business coaching creates space to look at what is working, where you are getting stuck, and which systems can help you take the next step. Whether you work independently or lead a team, the conversation starts with your goals.
Tell us where you are in your business so the team can discuss the most relevant coaching options.
Running your team
A conversation about leadership and building a real estate team.
Accountability & tracking
Bring structure to your goals, follow your progress, and stay accountable.
A business that runs like clockwork
Explore the systems and action plans that support your day-to-day work.
Real people.
Shared experience.
Meet the people behind the coaching.
Mentorship & operations
Known as Kiki, Keishla is The Fermin Group’s COO and a dedicated mentor. Her work centers on agent education, listing strategy, and the systems behind a well-run business.
Marketing & business development
Jess brings a background in market analysis, digital advertising, and recruiting. She helps agents think more deliberately about their visibility, positioning, and business development.
Before you take
your next step.
Get to know the people behind the program.
Meet Michelle, Kiki, and JessMichelle’s leadership and coaching background: The Fermin Group professional profile. Explore dated interviews and recognition on the press page.
What topics does real estate business coaching cover?
Topics include business planning, lead follow-up systems, accountability, team building, and leadership. Bring a specific operational challenge or growth goal to the initial conversation.
Is this for solo agents or team leaders?
Both experienced independent agents and team leaders can ask about coaching. The scope depends on your business, the challenge you want to address, and current coaching availability.
Does coaching guarantee more leads or sales?
No sales or income outcome is promised. Coaching provides a space to develop skills and a practical plan; your results depend on execution, market conditions, and other factors.