Leadership & business growth
Founder and team lead of The Fermin Group, national speaker, and coach. Michelle brings a practical focus on growth, accountability, and helping agents develop as entrepreneurs.
Google & Digital Marketing Coaching for Real Estate Agents
Google and digital marketing coaching helps real estate agents work on Google Business Profile, reviews, online reputation, content, and a consistent marketing plan. Bring your current profile and questions to the team to discuss relevant courses, dates, and formats.
Ask about marketing coachingGet your work seen.
Your digital presence should help people understand who you are and how you work. These coaching topics focus on the everyday decisions behind online visibility, from keeping your Google profile useful to developing a more consistent marketing practice.
Bring your current Google profile and your marketing questions. Ask the team about upcoming classes and formats.
Make more of your Google profile
Explore Google Business Profile and your visibility in local search.
Marketing & lead generation
Learn more about the marketing conversations you can have with Jess.
Social media & personal branding
Start building a more consistent and recognizable presence online.
Real people.
Shared experience.
Meet the people behind the coaching.
Mentorship & operations
Known as Kiki, Keishla is The Fermin Group’s COO and a dedicated mentor. Her work centers on agent education, listing strategy, and the systems behind a well-run business.
Marketing & business development
Jess brings a background in market analysis, digital advertising, and recruiting. She helps agents think more deliberately about their visibility, positioning, and business development.
Before you take
your next step.
Get to know the people behind the program.
Meet Michelle, Kiki, and JessMichelle’s leadership and coaching background: The Fermin Group professional profile. Explore dated interviews and recognition on the press page.
What will we discuss about Google Business Profile?
Coaching topics include keeping your profile useful, understanding reviews and online reputation, and making your digital presence part of a consistent business plan. The team confirms the scope of the current course with you.
Can this help with real estate social media and content?
Content and marketing strategy are part of this pathway. Share the channels you use and what you want to improve so the team can recommend a relevant starting point.
Is this a managed advertising service?
This page describes coaching and education. Ask the team about the course scope and any services you need; advertising management, rankings, and lead outcomes are not included or guaranteed by this page.