Group Sessions
Michelle Fermin
With 25 years of experience in real estate, Michelle is known for her deep industry knowledge and adaptability, and known nationally as an influential speaker and coach. Her career has been marked by prestigious awards, including Rookie of the Year, and recognition as one of the Most Influential Latina Real Leaders by RIS Media. Growing up between Lawrence, MA, and the Dominican Republic, Michelle has a strong connection to the Hispanic community and recognizes the power of real estate in those communities. Michelle course description :
Growing Your Real Estate Team
Unlock the secrets to building and leading a top-performing real estate team with insights from Michelle Fermin, a dynamic leader whose Fermin Group has been named Best Team in the Boston Agents’ Choice Awards and ranked as the #1 Century 21 Team in the US and #3 globally. This course covers strategies for recruitment, team dynamics, and leadership skills essential for scaling your business. Michelle will share her 25 years of industry experience and proven methods for fostering a motivated and high-achieving team. Learn how to attract top talent, develop effective training programs, and create a cohesive team culture that drives success.
Tracking and Accountability Training
Master the art of tracking and accountability with Michelle Fermin’s expert guidance. Drawing from her extensive experience and role as a coach and speaker, Michelle will teach you how to implement robust systems for monitoring performance and ensuring accountability within your team. This course focuses on setting measurable goals, using data to drive decisions, and creating a culture of accountability that fosters growth and improvement. Learn from the best practices of a top real estate team and apply these strategies to maintain high standards and achieve your business objectives. Let’s get started on your business today!
Your Real Estate Career is a Business
Transform your real estate career into a thriving business with insights from Michelle Fermin, whose career has been marked by prestigious awards and recognition as one of the Most Influential Latina Real Leaders. This course provides a comprehensive approach to treating your real estate career with the same professionalism and strategic planning as a successful business. Michelle will guide you through establishing a solid business plan, managing finances, leveraging technology, and creating a brand that stands out. Gain the tools and mindset needed to elevate your career and achieve sustainable success.
Kiki
Keishla, known as Kiki, has over 18 years of real estate experience, starting at just 15 as part of the administrative staff, which gave her a broad understanding of business practices. She has learned from top producers and now excels in coaching others, focusing on educating clients about the home buying process. As the 2022 President of NAHREP Boston, she has been instrumental in helping Hispanic families achieve sustainable homeownership. Keishla developed a 90-day mentorship program for new agents and a specialized listing division to enhance their skills, earning the Innovator of Marketing Award from the Northeastern Association of Realtors. She also hosts a podcast to share her real estate insights and is committed to professionalism and client care. In her free time, she enjoys family, travel, and new experiences in New England, and is licensed in MA, NH, and RI, serving as COO of the Fermin Group while speaking fluent Spanish. Kiki course description
Follow Up Boss Domination:
Master the art of client follow-up with Keishla’s expert guidance on using Follow Up Boss to streamline your lead management and enhance client relationships. Learn how to effectively use this powerful CRM tool to track interactions, automate follow-ups, and increase conversion rates. Discover strategies to maximize your productivity and ensure no lead is left behind.
Junior Mentorship Program:
Dive into Keishla’s acclaimed 90-day mentorship program designed for new agents. This course provides a structured approach to building a successful real estate career, offering practical insights and personalized coaching. Gain valuable knowledge from Keishla’s experience and learn how to navigate the early stages of your career with confidence and skill.
Becoming a Master of Listings:
Elevate your listing skills with Keishla’s specialized training on becoming an expert in managing and marketing listings. Explore her innovative techniques for creating compelling listing presentations, attracting potential buyers, and closing deals efficiently. Learn how to stand out in the market and achieve top results with effective listing strategies.
Jess Fermin
Jess is a detail-oriented market analyst and strategist at The Fermin Group with 8 years of experience, specializing in maximizing exposure and advertising effectiveness for listings. She excels at using technology and digital marketing to enhance market accessibility and educate agents on leveraging these tools. Jess fosters relationships with dynamic companies to advance digital advertising and marketing strategies. She holds a B.S. in Psychology and Criminal Justice from High Point University, where her interest in psychology led her to innovative marketing approaches. At The Fermin Group, she is dedicated to creating and managing effective marketing strategies to optimize client returns. In her free time, Jess travels extensively, having visited over 40 countries, which enriches her marketing insights with diverse global perspectives. Course description
Mastering Modern Marketing with Jess
Join Jess, a detail-oriented market analyst and strategist at The Fermin Group, for an in-depth course series designed to elevate your marketing skills across various platforms. With 8 years of experience and a proven track record in maximizing exposure and advertising effectiveness, Jess will guide you through three essential areas of modern marketing: advertising, educating and visibility.
Everything Google Business:
Discover how to leverage Google Business tools to enhance your online presence and drive more leads. Jess will walk you through optimizing your Google Business profile, utilizing analytics for better decision-making, and improving local search visibility. Learn how to make the most of Google’s features to boost your business’s online performance. Lets’s get your business maximum exposure! Get started now!
Social Media and Branding Yourself:
Unlock the secrets to effective social media marketing and personal branding. Jess’s expertise in digital marketing will help you create compelling social media strategies, build a strong personal brand, and engage with your audience more effectively. Explore innovative approaches to branding and learn how to make a lasting impression online. If you are not showing up online you are getting left behind.
Google My Business Optimization
Set up your GMB profile and utilize GMB features such as posts, Q&A, and reviews to engage clients.
Effective Listing Strategies
Create compelling property listings that attract attention and write effective descriptions that highlight key features and benefits.
Innovative Marketing Techniques
Leverage digital marketing tools to boost your online presence and run targeted ad campaigns to reach potential buyers.
This comprehensive course is designed specifically for real estate professionals seeking to harness the power of Google My Business (GMB) to enhance their online presence, attract more clients, and ultimately, close more deals. With over 18 years of industry experience, Jess Fermin provides you with the tools, strategies, and insights needed to excel in today’s competitive real estate market.
Who Should Enroll
- New and experienced real estate agents looking to enhance their online presence.
- Professionals wanting to attract higher converting leads.
- Agents who want to recruit or promote through Google but don’t know where to start.
Ready to Transform Your Real Estate Career?
Don't wait to unlock your full potential. Contact us today to learn more about our mentorship program and 1:1 coaching. Start your journey to success with The Fermin Group.
Join us to elevate your real estate business to new heights!
Don’t miss this opportunity to transform your real estate business with the expert guidance of Keishla Quiles and Jess Fermin. Enroll now and take the first step towards mastering Google My Business for real estate success.
